HBDI — Herrmann Brain Dominance Instrument

Turn team turbulence into high performance.

Join 3,000+ leaders who’ve used a science-backed framework to build stronger teams, improve communication, and drive better business results.

Clients

A selection of past and current clients

American Tower BMW Novartis Weir Roche Manitowoc Bayer

* A selection of past and current clients.

Why the HBDI assessment

A shared language for how your team thinks.

Our HBDI team building is tailored to your specific challenges and gives you insight into you and your team members’ thinking preferences — enabling more informed decisions and more confident leadership. Leadership teams draw immediate value from the session, because HBDI equips them with a new language to address both everyday issues and strategic direction.

We’re New York City based, but run HBDI sessions across the nation and in other countries. Over the last few years we’ve refined the approach to deliver HBDI in an all-virtual session too — useful when speed matters and an in-person meeting isn’t feasible.

About us

In the last 18 years we’ve taken over 2,000 individuals — leaders and experts — and more than 250 teams through our HBDI assessment debrief. We’re not HBDI salespeople; we deeply believe in the impact it has on a business. HBDI:

  • supports an individual’s self-awareness and growth
  • dramatically improves team dynamics
  • helps guide organizations through transformational change
Programs

Two ways to start

1 — Individuals

HBDI for Individuals

$500

The starting point. Answer the 120-question online questionnaire (about 20 minutes), then a 60-minute one-to-one debrief.

  • Personalised HBDI profile
  • 60-minute individual debrief
  • Lifetime access to the Herrmann International online experience
Get in touch with Dirk
What clients say

“We’re talking colors now — and it’s making us so much better.”

Dirk and his team helped cure a lingering dysfunction in our leadership team. We were talking too much about each other and not with each other. The HBDI workshop was instrumental in shaping our communication and awareness of our differences.
Brian — CEO, Food Company
Dirk’s HBDI debriefs are legendary. We’ve been using HBDI throughout our whole business unit and the feedback is always the same: insightful, scarily precise, and highly entertaining while being directly applicable to daily work life.
Robert — CFO, Financial Services
HBDI was instrumental in finding the right strategy for our market and getting the organization on board.
Catherine — CEO, Automotive
It is astonishing when the whole organization knows the HBDI language. We took the decision to take all our 170 employees through HBDI with Dirk and it proved to be a great investment — both in our people and our business.
Division Head — Machinery
There are many psychological assessments out there and I’ve been through a few. HBDI is the one that stands out. I’m still using the colors in my communication and remember the lively, insightful debrief with Dirk. Amazing!
Business Unit Lead — Pharma
We’ve been using HBDI for a few years now and it does not get old. I was waiting for the day people get tired of the colors — that day never came. Instead it’s become part of our culture.
Aaron — CEO, Machinery
Get started

Book a session with us. Let’s talk about HBDI.

A short exploration call with Dirk to work out whether an individual profile or a full team debrief is the right next step.