Turn team turbulence into high performance.
Join 3,000+ leaders who’ve used a science-backed framework to build stronger teams, improve communication, and drive better business results.
Four ways of thinking. One team.
Everyone uses all four — but each of us leans on some more than others. Tap a quadrant.
Pick a color.
Each quadrant asks a different question first. Most friction in a team is just two people answering different questions.
- Asks first
- Sounds like
- Gets frustrated by
- Win them over
What color do you think in?
Five quick picks. Go with your gut — there are no wrong colors, only different ones.
Just for fun. The real HBDI is a validated 120-question assessment with a personal debrief.
Two ways to start
HBDI for Individuals
The starting point. Answer the 120-question online questionnaire (about 20 minutes), then a 60-minute one-to-one debrief.
- Personalised HBDI profile
- 60-minute individual debrief
- Lifetime access to the Herrmann International online experience
HBDI for Teams
Teams describe our debriefs as “enlightening”, “fun”, and “insightful”. Starts with the individual assessment for every team member, then a ~6-hour interactive session.
- All individual and team licenses and reports
- Interactive introduction and full-group debrief
- The HBDI Team report — the dynamics of the whole team
- All-day session, online or in person
A shared language for how your team thinks.
Leadership teams draw value from the first session, because HBDI gives them a new language for everyday issues and strategic direction alike. We’re not HBDI salespeople — we use it because we’ve seen what it does to a business.
Know yourself
Supports each person’s self-awareness and growth — how you think, decide and react under pressure.
Fix the dynamics
Dramatically improves how a team works together — less talking about each other, more talking with each other.
Carry the change
Helps guide organizations through transformation, because people can name what’s getting in the way.
New York City based, running sessions across the US and abroad — in person, or fully virtual when speed matters.
“We’re talking colors now — and it’s making us so much better.”
Dirk and his team helped cure a lingering dysfunction in our leadership team. We were talking too much about each other and not with each other. The HBDI workshop was instrumental in shaping our communication and awareness of our differences.Brian — CEO, Food Company
Dirk’s HBDI debriefs are legendary. We’ve been using HBDI throughout our whole business unit and the feedback is always the same: insightful, scarily precise, and highly entertaining while being directly applicable to daily work life.Robert — CFO, Financial Services
HBDI was instrumental in finding the right strategy for our market and getting the organization on board.Catherine — CEO, Automotive
It is astonishing when the whole organization knows the HBDI language. We took the decision to take all our 170 employees through HBDI with Dirk and it proved to be a great investment — both in our people and our business.Division Head — Machinery
There are many psychological assessments out there and I’ve been through a few. HBDI is the one that stands out. I’m still using the colors in my communication and remember the lively, insightful debrief with Dirk. Amazing!Business Unit Lead — Pharma
We’ve been using HBDI for a few years now and it does not get old. I was waiting for the day people get tired of the colors — that day never came. Instead it’s become part of our culture.Aaron — CEO, Machinery
Book a session with us. Let’s talk about HBDI.
A short exploration call with Dirk to work out whether an individual profile or a full team debrief is the right next step.